CNA ENGLISH SCHooL . SPEAKING EXCHANGE
Young Brazilian students want to practice English. Elderly Americans want someone to talk to. We created a way for them to meet each other. Speaking Exchange is an educational project that connects students and seniors over the internet.
.... CASE STUDY ....
We developed an exclusive software for CNA based on WebRTC (some fancy tech for Web-Real-Time communication). The program allows retirement communities to register for participation and also records the conversations to be evaluated by teachers in Brazil.
.... THE PROJECT IS STILL RUNNING AND HAS MORE THAN 8.000 HOURS OF CONVERSATION ....
.... PR REPERCUSSIONS . THE COLBET REPORT . COMEDY CENTRAL ....
.... 2015 CNA ANNUAL CONVENTION ....
The idea became such a hit that CNA requested us to develop a whole campaign around it, with TV spots, print ads and all that good stuff. You can check it out below.