A.C CAMARGO CANCER HOSPITAL . Anti-Cancer Paste Up

A.C Camargo Cancer Hospital contacted us to create a campaign alerting young women about the importance of taking a breast exam. 

We used paste up posters to hijack graffiti murals all over São Paulo, transforming them into awareness messages. 

This campaign was recognized with a Bronze Lion in Cannes and a Gold and a Bronze in the Clios Healthcare Awards. 

Artists all over the globe started taking notice.

So we created a website in which anyone could download the campaign tag and make their own paste ups.

.... PR & REPERCUSSIONS ....

Bronze Cannes Lion and 2 times finalist

Silver Clio Health