ANTI-CANCER PASTE UP

 A.C Camargo Cancer Hospital contacted us to create a campaign alerting young women about the importance of taking a breast exam. 

We used paste up posters to hijack graffiti murals all over São Paulo, transforming them into awareness messages. 

Recognition:

Cannes Lions - Bronze
Clio Health - Gold
Clio Health - Silver

Artists all over the globe started taking notice.

So we created a website in which anyone could download the campaign tag and make their own paste ups.