The United States Tennis Association (USTA) has represented tennis in America since 1881, but in recent years the sport has become synonymous with the country club. The USTA saw a need to make the sport more inclusive, so we reimagined the sport as a park game. "Let's Tennis" is an open invitation for everyone to join the party. The rebrand debuted during the biggest tennis moment of the year: the US Open. Press: Hypebeast, Muse by Clio, Adage, Adweek, Tennis.com, Tennis Life
